
Established Business For Sale · Lake Geneva, WI
A rare chance to acquire an established, turnkey retail business steps from Geneva Lake — one of the Midwest's premier four-season destinations.
About the Opportunity
Located just steps from Geneva Lake on Lake Geneva's high-visibility Main Street, this established business offers strong revenue and a loyal clientele. With a 10+ year operating history and 2024 revenue exceeding $545,000 — well above pre-pandemic levels — the opportunity is ideal for an entrepreneur or investor seeking a steady, well-positioned business with room to grow.
The sale includes inventory, fixtures, furnishings & equipment, trained staff, and valuable vendor relationships. Full financials and operating details available upon request.

Highlight
Over a decade of successful operation with a loyal customer base and refined operations.
Highlight
2024 sales of $545K+ remain well above pre-pandemic levels as the market normalizes from COVID highs.
Highlight
2024 revenue of $545K+ with $203K COGS. Full statements available during due diligence.
Highlight
High-traffic Main Street, surrounded by upscale shops, dining and hotels.
Highlight
Trained staff willing to continue, plus inventory, FF&E and vendor relationships.
Highlight
E-commerce, marketing, product diversification and seasonal events.
Location Advantage
A unique advantage of this storefront is the fire hydrant directly out front — eliminating angled parking immediately in front of the building and creating exceptional visibility from the steady traffic traveling along busy Hwy 50.
Equally important, the north side of the street is widely regarded as the stronger side for retail traffic in this district. The majority of public parking sits on the north side of town, and shoppers typically begin there first — often after stopping at the nearby Starbucks — creating a very noticeable flow and pattern to how visitors move through downtown.
Advantage
Fire hydrant placement keeps the storefront fully visible from Hwy 50.
Advantage
Steady, year-round traffic flows directly past the building.
Advantage
The stronger retail side of Main Street, where shoppers naturally start.
Advantage
Adjacent to the district's primary public parking and Starbucks anchor.

Market Opportunity
An affluent customer base with significant disposable income and year-round attractions: summer boating and beaches, fall color tours, winter skiing and ice castles, and spring events. The result is reliable customer traffic and a stable business environment.
Ready to learn more?
Inquiries handled with discretion. Response within one business day.
Downtown Lake Geneva
From the historic Riviera and crowded summer beaches to the quiet brick storefronts of Main Street, this is one of the Midwest's most beloved destinations.







Financial Summary
A complete set of financial statements, tax returns and detailed performance metrics will be made available to qualified buyers during due diligence.

Contact
Listing represented by Lake Partners at Compass Commercial. All inquiries handled with discretion.



$165K asking · Established Main Street boutique