Aerial view of downtown Lake Geneva, Wisconsin

Established Business For Sale · Lake Geneva, WI

C.R. Goodfinds — Lake Geneva's Beloved Main Street Boutique

A rare chance to acquire an established, turnkey retail business steps from Geneva Lake — one of the Midwest's premier four-season destinations.

$545K+
2024 Revenue
10+ yrs
Operating History
2,000 sf
Main Street Space
$165K
Asking Price

About the Opportunity

An established, turnkey business — ready for its next chapter.

Located just steps from Geneva Lake on Lake Geneva's high-visibility Main Street, this established business offers strong revenue and a loyal clientele. With a 10+ year operating history and 2024 revenue exceeding $545,000 — well above pre-pandemic levels — the opportunity is ideal for an entrepreneur or investor seeking a steady, well-positioned business with room to grow.

The sale includes inventory, fixtures, furnishings & equipment, trained staff, and valuable vendor relationships. Full financials and operating details available upon request.

C.R. Goodfinds storefront on Main Street, Lake Geneva

Highlight

Established Presence

Over a decade of successful operation with a loyal customer base and refined operations.

Highlight

Resilient Revenue

2024 sales of $545K+ remain well above pre-pandemic levels as the market normalizes from COVID highs.

Highlight

Established Financials

2024 revenue of $545K+ with $203K COGS. Full statements available during due diligence.

Highlight

Prime Location

High-traffic Main Street, surrounded by upscale shops, dining and hotels.

Highlight

Turnkey Operation

Trained staff willing to continue, plus inventory, FF&E and vendor relationships.

Highlight

Expansion Potential

E-commerce, marketing, product diversification and seasonal events.

Location Advantage

A storefront positioned for visibility and foot traffic.

A unique advantage of this storefront is the fire hydrant directly out front — eliminating angled parking immediately in front of the building and creating exceptional visibility from the steady traffic traveling along busy Hwy 50.

Equally important, the north side of the street is widely regarded as the stronger side for retail traffic in this district. The majority of public parking sits on the north side of town, and shoppers typically begin there first — often after stopping at the nearby Starbucks — creating a very noticeable flow and pattern to how visitors move through downtown.

Advantage

No Parking Out Front

Fire hydrant placement keeps the storefront fully visible from Hwy 50.

Advantage

Hwy 50 Frontage

Steady, year-round traffic flows directly past the building.

Advantage

North-Side Advantage

The stronger retail side of Main Street, where shoppers naturally start.

Advantage

Public Parking Hub

Adjacent to the district's primary public parking and Starbucks anchor.

Lake Geneva landscape

Market Opportunity

Lake Geneva — the Midwest's premier four-season destination.

An affluent customer base with significant disposable income and year-round attractions: summer boating and beaches, fall color tours, winter skiing and ice castles, and spring events. The result is reliable customer traffic and a stable business environment.

$503M
Tourism Impact (2023)
1M+
Annual Visitors
4
Seasons of Activity

Ready to learn more?

Request the full financials and offering details.

Inquiries handled with discretion. Response within one business day.

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Downtown Lake Geneva

A storied lakefront — alive in every season.

From the historic Riviera and crowded summer beaches to the quiet brick storefronts of Main Street, this is one of the Midwest's most beloved destinations.

The historic Riviera at Lake Geneva with boat tours and the public beach
Crowded summer beach on Geneva Lake
Downtown Lake Geneva storefronts overlooking the lake
Main Street looking toward Geneva Lake
Aerial view of the harbor, Riviera and downtown Lake Geneva
Riviera Beach panorama with swimmers, sunbathers and Oakfire restaurant
Lake Geneva public beach with the historic pavilion in summer

Financial Summary

A clear financial picture.

A complete set of financial statements, tax returns and detailed performance metrics will be made available to qualified buyers during due diligence.

Asking Price
$165,000
Gross Annual Revenue (2024)
$545,000+
Cost of Goods Sold (2024)
$203,000+
FF&E
Included in Price
Lake Geneva Main Street

Contact

Invest in Lake Geneva Main Street.

Listing represented by Lake Partners at Compass Commercial. All inquiries handled with discretion.

Lake PartnersCompass

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$165K asking · Established Main Street boutique